Message from the President

Since our founding, we at Okinawa Cellular have remained committed to our corporate philosophy of contributing to the development of Okinawa’s economy through our businesses, and we have achieved sustainable growth as Okinawa’s total communications provider. We feel tremendous gratitude toward all the people of Okinawa prefecture for their support.

This fiscal year is the final year of the Mid-term Management Plan (FY Mar.23-FY Mar.25) we announced in 2022. With sustainable management as the core, we have made “enhancing existing businesses” and “expanding growth areas” our business strategy, and we aim to improve our corporate value through strengthening of our management base to support this strategy.

In the “enhancing existing businesses” component of our business strategy, our initiatives include (1) a 5G network strategy that supports enhancement and (2) maximizing revenues through 5G strategy and Multi-Brand promotion. Leveraging the high-capacity optical submarine cable laid in the last fiscal year that links Okinawa, Ishigaki, Miyako, and Kume Islands, we have achieved a 5G prefectural population coverage rate of over 96% including remote islands. Along with 5G and other forms of high-speed and high-capacity communications, we will aim to further improve our prefectural population coverage and enhance communications quality so that we can contribute to a sustainable society that enables diversification of industries through IoT, artificial intelligence (AI), and digital transformation (DX) and revitalizes local communities (regional co-creation). In terms of [2] maximizing revenues through 5G strategy and Multi-Brand promotion, we will build an environment in which customers can utilize 5G effortlessly and provide services that respond to customer needs through our three brands: au, UQ, and povo. We aim to increase earnings in our existing mobile and FTTH businesses by promoting this Multi-Brand strategy.

In terms of “expanding growth areas,” our priority areas are as follows: (1) promotion of energy business, (2) promotion of solutions business, and (3) solving Okinawa’s social issues through business creation. Our target is 15 billion yen in sales, a 50% increase compared to FY Mar.22.

For (1) promotion of energy business, we will promote au Denki and expand services other than communications to respond to customer needs and increase earnings.

For (2) promotion of solutions business, we will provide business platforms that respond to various corporate needs and offer robust support to companies in the prefecture undergoing digital transformation to support the creation of new value for customers and promote operational efficiency.

In terms of (3) solving Okinawa’s social issues through business creation, we will provide both sustainable development of our community in Okinawa and profit growth. With the projects we are already involved in, we will promote healthcare, agricultural, and new educational businesses. In the healthcare business, we will utilize ICT to improve medical environments. In our agricultural business, we will establish an ICT-based plant factory to provide fresh, pesticide-free leafy vegetables to local residents daily. And in our new educational business, we will open a programming school aimed at elementary school students and strive to foster talent with problem-detection and problem-solving skills who will lead the future of Okinawa.

And in the environmental field, to further accelerate our efforts to achieve a decarbonized society in Okinawa Prefecture, and in light of heightened awareness toward global environmental issues, in FY Mar.25 we declared our commitment to achieving carbon neutrality. We will convert power supplies used by Okinawa Cellular base stations and switching stations to renewable energy, and provide an eco-friendly communications network with net-zero CO2 emissions. Okinawa’s lush natural environment is world-class, and we will continue our efforts toward environmental conservation so that this environment can be passed on to future generations.

From here onward, along with a wide range of local companies and partners, we will make efforts to become a company that can develop even further and lead the economy of Okinawa.

Finally, as for our brand message:
Our Mind, Timeless Our Challenge, Timeless

“With hearts full of love and gratitude for Okinawa, our challenge will continue. Now and always.” With this motto, all parts of our company will join together as one to create huge excitement and new value that exceeds our customers’ expectations. We look forward to your continuing patronage and support.