Message from the President

Since its founding in 1991, Okinawa Cellular Telephone Company has developed its telecommunications business with deep roots in the local community, guided by the philosophy of contributing to the development of the Okinawan economy.

The one-year period since I assumed the position of President in June 2024 has truly been a starting point of transformation. Seeing the passion and actions of each individual employee has reaffirmed for me the power they hold in shaping the future of our company, and it has further strengthened my desire for Okinawa Cellular to be a company that creates Okinawa’s future together with the region.

In May 2025, we announced our Mid-Term Management Plan, “OCT VISION 2030.” Through this plan, we aim to confront Okinawa’s social challenges head-on and leverage the power of telecommunications and digital technologies to create a sustainable future for the region.
To achieve this vision, we have introduced a new strategy called“Cellular 6X Management.”

Under this strategy, we pursue improvements in Customer Experience (CX) by providing services that meet customer expectations and are enjoyable to use. At the same time, we are building a workplace where employees can work with enthusiasm and a sense of fulfillment, enhancing the Employee Experience (EX).
In addition, by supporting the digitalization of local communities and businesses, we work to improve operational efficiency and create new value through Digital Transformation (DX), while also promoting workstyle reforms (DayX) that foster creativity in everyday work.

Furthermore, through the utilization of renewable energy and the conservation of the natural environment(GX), we fulfill our responsibility to pass on Okinawa’s rich natural environment to future generations. By encouraging each employee to engage in solving regional challenges and grow through those experiences, we are promoting company-wide efforts toward building a sustainable enterprise (SX).

Fiscal year 2025 marks the first year of “OCT VISION 2030” and represents a critical year in which we aim to achieve both stable growth in our core telecommunications business and expansion in growth areas such as solutions, energy, and healthcare. Together with the local community, we aim to achieve revenues of 100 billion yen by fiscal year 2030.

Okinawa Cellular aspires to be not merely a telecommunications provider, but a partner that creates Okinawa’s future together with the region.
With our spirit of “All-out commitment to the local community,” we will continue to take on new challenges, inspiring the people of Okinawa with chimudondon—a feeling of excitement and anticipation—and striving to exceed expectations.
We sincerely appreciate your continued support.